Norton Everywhere!

We have annouced ‘Norton Everywhere’. The reality today, is that a consumer, is no longer restricted to surfing the internet simply from a PC or Mac. There are a myriad of devices that now allow consumers to connect and surf the internet. Our job is to protect people, whenever, wherever, they are online; to give them the confidence to use and benefit from the internet. Norton Everywhere repositions the core mission of the Norton brand, to expand beyond our current roots in the PC and Mac; to embrace all of those consumer devices that connect to and use the internet. That is a big mission: so we are starting work right away. We have announced three separate, yet connected, strategies under the umbrella of ‘Norton Everywhere’.

Norton Mobile sees us deepen and broaden our security for smartphone devices. We have just put into Beta, Norton Smartphone Security for Android. It has a really cool SMS enabled remote lock and wipe function. This provides physical security for your Android smartphone. Should you lose, or, have your phone stolen, in a matter of seconds you can wipe all the sensitive and personal information from the smartphone. It has a lot of other neat security functions built into it. You can download it from the Android marketplace, or, from our new Norton mobile web site, www.m.norton.com. This web site is optimised to work with mobile browsers. It is an important initiative in its own right. Providing information and videos on how to protect yourself online from a mobile, offering Beta, free and trialware versions of all our mobile products. From the site you can also download Norton Connect. This is a mobile app for the iPhone, iPad and Android, that allows Norton 360 and NOBU customers to access their online backups. We have also placed Norton Connect into the Apple appstore and the Android marketplace.

So, the mobile strategy moves Norton beyond the traditional PC: but we are not stopping there. There are many devices that will allow you to surf the internet. A great example of this are games consoles, and what about the latest and coolest gadget in town, the iPad. These devices can and will benefit from having some basic element of security in place, when they are out there ‘surfing the ‘net’. We have figured out a way of doing that for them. It is called Norton DNS. We have established our own Domain Name Service (DNS). This is analogous to the ‘switchboard’ of the internet, interpreting and connecting the URLs we type, into numeric IP addresses that power the internet. The service is up and operational. If you surf to www.nortondns.com you can find out more about it and how to start to use it. We are in the process of creating software that you can install onto your PC or Android device, that will automatically configure Norton DNS for you.

Finally, there are many other devices that will be connected to the internet. You will not surf the ‘net from them, rather, they will use the it to provide that service or utility to you as a consumer e.g. smart electricity meter, smart fridge, digital ‘photo frame, internet enabled TV etc. All of these devices are valuable, as such, they could ultimately come under attack or exploitation. That is where Norton Embedded Devices steps in. There are technologies, approaches and capabilities, that we have built to secure, support, update and backup PCs. We believe that these can and should be used by consumer manufacturers building and implementing the new generation of ‘smart’ internet enabled devices. We have partnered and invested in a company called Mocana. They are experts in building and deploying security solutions for embedded devices. We believe, that the combination of Symantec and Mocana, will provide the basis to, truly, allow us to enable ‘Norton Everywhere’.

Expect great things from ‘Norton Everywhere’.

June 10, 2010 | Filed Under Announcements, Security 

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