Cuil? Cool? Kool?

So, we now have a new search engine called ‘Cuil’ and pronounced ‘Cool’. Well a catchy name never tripped up a good product, but an obscure spelling could. That being said, the arrival of Cuil was welcomed in most parts.  The company goes onto explain why it is different from what is out there already:”The search engine goes beyond today’s search techniques of link analysis and traffic ranking to analyse the context of each page and the concepts behind each query”. So, there you have it, a kind of deeper more relevant search.

So what did Google make of it? They seemed quite ‘cool’ about it, however, in a blog entry they did outline that they still felt they had the biggest web index out there. Now, the people behind Cuil do have a good pedigree in this area, being ex Google and IBM people. So, they know what it takes to build a successful search engine. The arrival of Cuil brings with it many questions. The most prosaic of which being, how will they make money (there is no advertising for the moment). They will be on a steep learning curve and the story today of an embarrassing snafu is testament to this.  As to how they will handle the security side of operating a search engine, we will also have to wait and see what they come up with.

August 5, 2008 | Filed Under Technology, Uncategorized 

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